<aside> ⚠️ Before (2018):

• DJ Liza Veta had 12k subs, mixed content, and led her YouTube channel as a hobby while working and earning elsewhere.

After (2023):

• Achieved 9.5x growth in subs, 12.7x watch time growth, and 11x revenue growth in 1.5 years.
• Collaborated with the largest haircare and FMCG brands worldwide. </aside>

Channel: DJ Liza Veta

This case study showcases how I transformed DJ Liza Veta's YouTube channel from a side hustle to a thriving, full-time business, generating explosive growth and lucrative brand collaborations.

Challenge: DJ Liza, a talented DJ with a passion for hair, juggled her YouTube channel (12k subscribers) with another job. She aspired to turn her channel into a sustainable career.

Solution: I implemented a data-driven content strategy focused on:

• Channel Audit: Identified high-potential content and audience preferences.
• Content Cadence: Established a consistent upload schedule to optimize growth.
• Niche Expertise: Defined DJ Liza's USP as a short hair specialist to attract a targeted audience.
• Design Thinking: Brainstormed new content ideas that didn't rely solely on her own hair.
• Hero-Hub-Help Framework: Utilized a proven strategy to maximize audience engagement and growth.

Results:

• Explosive Growth:
  • Subscribers: 10x Increase (12k to 120k+)
  • Watch Time: 12.7x Increase
  • Revenue: 11x Increase
• Brand Recognition: Secured collaborations with leading haircare and FMCG brands.
• Full-Time Creator: DJ Liza transitioned her channel into her primary income source.

Impact:

DJ Liza's story demonstrates the power of a strategic approach combined with audience insights. By focusing on her niche and utilizing innovative content creation methods, she transformed her channel into a successful business, attracting major brands and achieving financial independence.

Stats: