Challenge: HoneyBook, a leading SaaS company, launched a YouTube channel to promote their services but struggled to attract viewers and drive traffic.

Solution: I conducted a comprehensive one-hour consultation, which included:

• In-Depth Channel Analysis: Diagnosed the root causes of low traffic on HoneyBook's YouTube channel.
• Audience Insights: Identified HoneyBook's target audience and their viewing preferences on YouTube.
• Content Strategy Development: Created a data-driven content strategy specifically tailored to HoneyBook's unique needs and audience interests.
• Actionable Optimization Tips: Provided practical recommendations for optimizing HoneyBook's video thumbnails, titles, and descriptions for improved search ranking and click-through rates.

Results:

• Immediate Impact: Following the consultation and implementing the recommended thumbnail change, HoneyBook experienced a 400% increase in traffic on a single video.
• Long-Term Strategy: The consultation insights led to the finalization of HoneyBook's 2024 YouTube strategy, ensuring a content roadmap for continued growth and audience engagement.