<aside> ⚠️ Before (march 2020):

• COVID has canceled Katya’s plans for the entire 2020 video season. She intended to travel around the world to shoot content. COVID restrictions limited her travel; advertisers pulled out putting her 12-member team in danger of being fired. She created a video about it.

After (August 2020):

• 6x revenue growth
• achieved record-breaking revenue despite COVID challenges.
• preserved all 12 team member jobs. </aside>

Channel: Katya Konasova

• Katya is a large creator who is fighting for consumer rights, focusing on beauty and medical space.

Objective:

• Address all-time low revenues that occurred due to failure in whole year programming and advertising revenue being down because of COVID restrictions
• Keep the team of 12 members, not fire them and provide them with salaries

Strategic Intervention:

• Conducted a full channel assessment to identify content with the largest potential that does not require travel, or massive investment and can quickly bring views
• Calculated the optimal number of uploads a week to maximise revenues
• Optimized content production efficiency

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