Client Description
Astons Law, a leading law firm, sought to establish authority in the legal space through YouTube. Despite investing $4000+ monthly in production (excluding ads and internal team costs), their initial channel took 12 months to reach 2,000 subscribers—a slow, high-cost trajectory.
A regular challenge for this type of companies:
- such narrowly focused companies expect no interest among views on YouTube because their services are too “niche”
- the company sells high-price services (starting at $200.000), such clients are very cautious about their image and have a feeling that it may conflict with rules of YouTube “entertainment-led” growth
- extremely high lever of PR- and legal sensitivity, low level of freedom in terms of contetn
Requests & Problem Statement
“We’re investing heavily in YouTube, but the growth isn’t matching the cost. How do we scale efficiently?”
Key challenges:
- High production costs: 4.000 USD / month, yet slow organic growth.
- Inefficient content strategy: Large-scale production with diminishing returns.
- Need for faster audience growth: “We want to see real impact, not just vanity metrics.”
Approach
Instead of brute-force production, we focused on high-impact, optimized content that worked with YouTube’s algorithm, not against it:
- Efficiency Over Quantity – Fewer but higher-performing videos tailored for organic reach.
- Data-Backed Growth Strategy – Leveraged analytics to pinpoint high-retention topics.
- Content Positioning – Shifted focus from search-optimized to recommendation-optimised, audience-driven videos.
Outcome (2 Months Later)