90-Day Rolling Performance (as of December 24, 2024):

Growth Highlights (August to December 2024):

Client Description

Podcast Biznesowy, co-hosted by Daniel Moczydłowski (CEO of Appastronauts) and Dawid Paczka (CEO of Emiteo), is a premier Polish business podcast that delivers actionable insights for entrepreneurs and tech leaders. Their focus on quality conversations with industry experts has positioned them as thought leaders in Poland’s startup ecosystem.

Requests & Problem Statement

The Podcast Biznesowy team approached us with a clear goal: “We want to scale our reach and impact without losing our authentic connection to our audience.”

Challenges included:

• Audience Retention: “People don’t always stay through our longer episodes. How do we fix this?”
• Channel Growth Plateau: The channel had limited subscriber growth and struggled to break through YouTube's algorithm.
• Content Strategy: “How can we optimize our content for both engagement and discoverability?”
• Distribution Gaps: Heavy reliance on organic YouTube reach with minimal external promotion.

Approach

To address these challenges, we focused on:

1. Optimizing Content for retention, ensuring episodes delivered consistent value to sustain audience interest.
2. Data-Driven Insights: Leveraging YouTube Analytics to identify drop-off points and fine-tune video structures.
3. Improving Discoverability through SEO-optimized titles, thumbnails, and strategic promotion across professional networks.
4. Audience Engagement: Enhancing the personal connection with the audience through interactive features and tailored episode themes.

Outcome (6 Months Later)