Consultation and Channel Audit have been delivered to the podcast team in July 2023. We’ve developed specific action items that led to growth from 28k to close to 100k in a year.

Zaprojektuj Swoje Życie - leading business podcast in Poland.

🎙 Case Study: Maciej Filipkowski – Scaling Trust with a Niche Audience

Client: Maciej Filipkowski, founder of Zaprojektuj Swoje Życie

Audience: Polish executives and founders (Target: €2M+ revenue, 25+ employees)

Engagement: 3-hour Insider Consulting session → custom YouTube growth system

Challenge:

Maciej’s podcast was high-impact but growth plateaued. With a niche audience and premium mastermind offer, he feared YouTube might not be the right channel:

“My audience is too narrow. YouTube won’t convert.”

Strategy:

Through a deep-dive consultation and framework design during a single Insider session, we built a content system that did two things simultaneously:

1. Broadcast high-value, free insights at scale (for credibility and brand magnetism).
2. Architect each video as a filter — attracting a wide audience but guiding the 1% into high-ticket offers.

Results:

• Subscribers grew from 30,000 to 130,000 in under 12 months.
• Audience mismatch? 99% of viewers don’t qualify for the offer — but every mastermind cohort sells out.
• YouTube became his trust funnel, not a volume machine.
• Upcoming launch: female founder mastermind — fully booked through YouTube leads.